Tuesday, September 27, 2011

Interior Lifestyle China 2011

Interior Lifestyle China 2011
China International Trade Fair for Household Products and Accessories
12 - 15 October 2011
Shanghai Exhibition Centre, Shanghai, China

Debut ‘Talents’ showcase at Interior Lifestyle China
‘Shine Shanghai’ features up and coming local designers

For the first time, Interior Lifestyle China will import Ambiente’s ‘Talents’ showcase from Frankfurt to the Shanghai fair. Young designers will showcase their innovative design concepts and introduce avant-guard household products from 12 – 15 October 2011 at the Shanghai Exhibition Centre.

One of the participants, Ms Anika Engelbrecht from Germany, is eager to show her “Individuals” project, which is a series of glass objects with delicate patterns ranging from glacier landscapes sandblasted into drinking glasses to fence-like holes that add new functions to a vase, to a worldwide audience. “It will be a unique experience to go to a country I have never been to before and see how they react to my designs,” said Ms Engelbrecht.

She further praised the opportunity to market to a new group of potential buyers: “I mean, it is always good to leave your "comfort zone", to get a new point of view and without platforms like ‘Talents’, all of that would not be possible.”

French designer Margaux Keller agreed. “I want to discover Chinese way of thinking, meet Chinese designers and to understand Chinese design production.” Ms Keller will present a collection of objects inspired by human behavior. Among her products are glass bottles to help finish the last drop, ceramic plates that can be licked with fingers, a wooden tray for aperitifs with ceramic bells that allows one to "take the last piece of cake" as well as other design products."

Other participants include: Mr Miguel Fiores Soeiro from Portugal, Mr Stephane Choquet from France, Mr Jimmy Chang from Taiwan as well as Mr Wenmiao, Mr Xiao Tianyu, Ms Jiangjing, Mr Chen Darui and Mr Xu Gongwei from mainland China.

There is also a special “Shine Shanghai 3” platform which groups Shanghai’s top designers from different professional backgrounds who design a theme through purely subjective and independent designing. This year' s theme "True Lies" will be interpreted by using crystal glass, which embodies both truth and lies, for it is about both innocence and maliciousness, both love and vanity, and both honor and obscurity. Among the designers involved in this showcase are Mr Hou Zhengguang, Mr Ding Wei and many others.

In addition to a number of designer driven programmes are more than 250 exhibitors from 12 countries and regions including pavilions with products made and designed in Germany, France, Italy, Japan, Hong Kong and Taiwan.

Interior Lifestyle China 2011 is organised by Messe Frankfurt (Shanghai) Ltd. To learn more about this fair, please visit www.il-china.com

For press information, please contact:
Ms Amra Durakovic
Tel (852) 2238 9972
Fax (852) 2519 6800